YOUTUBE ADS 2.0

Did you know? The World’s Second Largest Search Engine is…YouTube! This is a good enough reason to advertise on this channel, don’t you think? YouTube Video Ads are a remarkable way to capture traffic at the two first stages of the digital marketing funnel, awareness and consideration, using remarketing, you can then drive your potential customers lower in the funnel, towards conversions. YouTube development teams have been working hard into making YouTube a better channel aimed at ROI, you can now launch embed lead-Ads, link your Shopping Ads to a YouTube video Ad or run automated conversion-focused campaigns. One great thing about YouTube is the fact that advertisers only pay when end users watch their video ads (when someone chooses to watch at least 30 seconds or clicks on your TrueView ad).

This course has been built for any marketers desiring to expand their knowledge of YouTube Ads, build a stronger awareness around their brand, products and services. We also recommend this course to businesses with a product/service that is more likely to find a high engagement rate on YouTube (Fashion . If you are having a spare budget and great HD eye-catchy videos, you should consider some key activations on YouTube.

Main Features

What is the target audience?

• Beginners desiring to learn everything about YouTube Ads and implement their first Paid YouTube campaigns.
• Digital marketers looking to reinforce their knowledge in YouTube Ads when it comes to operations, optimizations and reporting.
• Decision-makers who are curious to know how YouTube Ads operate, their benefits and what to expect from having them active.

YouTube Ads course focuses on learning everything about the different Ads formats and the implementation process of these Ads, you will learn how to measure your campaigns and optimize them based on your budget and KPIs. Learn the difference between targeting YouTube as placement on Google Display network and launching actual YouTube Video Ads, both ad types are created via Google Ads Manager. Discover how the bidding models work when it comes to YouTube Ads and how advertisers maximize their presence by achieving the lowest cost per view/Impression.