Twitter Ads are Sponsored (Paid Ads) that run on Twitter Home timelines, Profiles, Search results and Twitter Audience Platform (if selected). Given the fact that Twitter is a content-focused platform, any business that has rich content keeping its Twitter page up to date and having spare digital marketing budget, should give these Ads a try. They do great when it comes to engagement, website traffic and video views objectives. They have also shown very encouraging outcomes related to mobile Apps and In-app conversions. Many campaign goals are available on Twitter Ads, one of the most interesting being the conversion goal as well as the follower campaign objective, this is mostly used for engagement and followers’ campaigns (influencers and content creators). Twitter works best with great Video Content and on-point tweets with attractive CTA and HD visuals. Twitter Ads should be used in close relationship with your Twitter profile, this means that businesses need to have enough internal resources to keep their Twitter profile up to date and engaging.
Twitter is a part of Push Marketing channels, which means that your promoted tweets need to be appealing enough to make an impact on customers that do not necessarily know your brand (new customers), however, you can still run Ads targeted towards past visitors or past customers by uploading a list of email ID that Twitter then matches with your 1st party database.