TikTok Ads are sponsored (paid) ads that run on TikTok digital platform. They can be launched, optimized and monitored via TikTok Ad Manager which is the advanced way agencies and businesses use to leverage many available features while targeting spot-on audience pools. One key differentiator with TikTok is the “Authentic content” approach that has become key to social marketing. People like to hear insights from real people before they fully engage and convert, and this is exactly what TikTok offers. Come as you are, from dance challenges to very liberal content, TikTok has positioned its business this way. The platform became so liberal that it has many brand safety issues, TikTok has then decided to harden its guidelines in order to protect specific audience segments including children and teens.
Using TikTok Ad Manager you can launch targeted Ads but also Ads focused on specific actions such as Social Shopping Ads, or specific ad formats such as dynamic Ads and collection Ads.
The Ad Manager has been empowered so much and so fast that you can also increase the level of personalization of your video content, access highly advanced optimization features while other advanced creative and tracking features are in beta as we draft this course.