TIKTOK ADS 3.0

WONE ACADEMY TIKTOK ADS

TikTok Ads are sponsored (paid) ads that run on TikTok digital platform. They can be launched, optimized and monitored via TikTok Ad Manager which is the advanced way agencies and businesses use to leverage many available features while targeting spot-on audience pools. One key differentiator with TikTok is the “Authentic content” approach that has become key to social marketing. People like to hear insights from real people before they fully engage and convert, and this is exactly what TikTok offers. Come as you are, from dance challenges to very liberal content, TikTok has positioned its business this way. The platform became so liberal that it has many brand safety issues, TikTok has then decided to harden its guidelines in order to protect specific audience segments including children and teens.  

Using TikTok Ad Manager you can launch targeted Ads but also Ads focused on specific actions such as Social Shopping Ads, or specific ad formats such as dynamic Ads and collection Ads.

The Ad Manager has been empowered so much and so fast that you can also increase the level of personalization of your video content, access highly advanced optimization features while other advanced creative and tracking features are in beta as we draft this course.

Main features

  • Know more about TikTok Ads and TikTok Ad Manager
  • How to build efficient digital marketing campaigns to target several audience types on TikTok
  • Launch website traffic, conversion-based or App install campaigns
  • Know everything about the platform’s bidding strategies and targeting options
  • Leverage UTMs to track TikTok traffic volumes landing on your website and measure their efficiency.
  • Learn how to create custom and lookalike audiences for powerful targeting

What is the target audience?

  • Digital Marketers who are eager to test a new digital push marketing channel, recently launched and not yet saturated, which is a great opportunity for testing.
  • Marketers who are curious to better understand TikTok as a marketing channel.

This course covers all relevant topics around TikTok Ads, become familiar with TikTok Ad Manager, a powerful tool, recently launched that offers many great features to target, configure and optimize your TikTok Ads. Find out how to create new audience targets and learn how to install your TikTok pixel on the website. Access all desired metrics from the Dashboard, export the data to build tailored pivot tables on Google Sheet or excel Sheet, and much more.

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Digital Marketers who are eager to test a new digital push marketing channel, recently launched and not yet saturated, which is a great opportunity for testing.
Marketers who are curious to better understand TikTok as a marketing channel.
Know more about TikTok Ads and TikTok Ad Manager
How to build efficient digital marketing campaigns to target several audience types on TikTok
Launch website traffic, conversion-based or App install campaigns
Know everything about the platform’s bidding strategies and targeting options
Leverage UTMs to track TikTok traffic volumes landing on your website and measure their efficiency.
Learn how to create custom and lookalike audiences for powerful targeting
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

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Enrolled: 398 students
Duration: 2
Lectures: 2
Video: 1
Level: Beginner
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