TIKTOK ADS 3.0

WONE ACADEMY TIKTOK ADS

TikTok Ads are sponsored (paid) ads that run on TikTok digital platform. They can be launched, optimized and monitored via TikTok Ad Manager which is the advanced way agencies and businesses use to leverage many available features while targeting spot-on audience pools. One key differentiator with TikTok is the “Authentic content” approach that has become key to social marketing. People like to hear insights from real people before they fully engage and convert, and this is exactly what TikTok offers. Come as you are, from dance challenges to very liberal content, TikTok has positioned its business this way. The platform became so liberal that it has many brand safety issues, TikTok has then decided to harden its guidelines in order to protect specific audience segments including children and teens.  

Using TikTok Ad Manager you can launch targeted Ads but also Ads focused on specific actions such as Social Shopping Ads, or specific ad formats such as dynamic Ads and collection Ads.

The Ad Manager has been empowered so much and so fast that you can also increase the level of personalization of your video content, access highly advanced optimization features while other advanced creative and tracking features are in beta as we draft this course.

Main features

  • Know more about TikTok Ads and TikTok Ad Manager
  • How to build efficient digital marketing campaigns to target several audience types on TikTok
  • Launch website traffic, conversion-based or App install campaigns
  • Know everything about the platform’s bidding strategies and targeting options
  • Leverage UTMs to track TikTok traffic volumes landing on your website and measure their efficiency.
  • Learn how to create custom and lookalike audiences for powerful targeting

What is the target audience?

  • Digital Marketers who are eager to test a new digital push marketing channel, recently launched and not yet saturated, which is a great opportunity for testing.
  • Marketers who are curious to better understand TikTok as a marketing channel.

This course covers all relevant topics around TikTok Ads, become familiar with TikTok Ad Manager, a powerful tool, recently launched that offers many great features to target, configure and optimize your TikTok Ads. Find out how to create new audience targets and learn how to install your TikTok pixel on the website. Access all desired metrics from the Dashboard, export the data to build tailored pivot tables on Google Sheet or excel Sheet, and much more.

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TIKTOK ADS 3.0 Slides 1

1
TikTok Ads 3.0 Slides 1
30
  • Comprehensive introductory Course to TikTok Ads
  • Understand how to create and set up a TikTok Ad account
  • Learn how to install TikTok’s Pixel
  • Create your first TikTok campaign and understand the logic behind the targeting and campaign structure
  • Monitor and optimize your campaign efficiently

TIKTOK ADS 3.0 Video 1

1
TikTok Ads 3.0 Video 1
60
  • Comprehensive introductory Course to TikTok Ads
  • Understand how to create and set up a TikTok Ad account
  • Learn how to install TikTok’s Pixel
  • Create your first TikTok campaign and understand the logic behind the targeting and campaign structure
  • Monitor and optimize your campaign efficiently

TikTok Ads 3.0 Quiz

1
TikTok Ads 3.0
10 questions
Digital Marketers who are eager to test a new digital push marketing channel, recently launched and not yet saturated, which is a great opportunity for testing. Marketers who are curious to better understand TikTok as a marketing channel.
Know more about TikTok Ads and TikTok Ad Manager How to build efficient digital marketing campaigns to target several audience types on TikTok Launch website traffic, conversion-based or App install campaigns Know everything about the platform’s bidding strategies and targeting options Leverage UTMs to track TikTok traffic volumes landing on your website and measure their efficiency. Learn how to create custom and lookalike audiences for powerful targeting
This course includes three sections: 1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course. 2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui 3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

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Enrolled: 398 students
Duration: 2
Lectures: 2
Video: 1
Level: Beginner
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