Snapchat Ads are sponsored (Paid) Ads that run on Snapchat and Snap Audience Network (when eligible), including placements like Publisher Stories, Our Stories, Shows, User Stories, Content Interstitial, and the Audience Network.
Snapchat Ads are launched Via Snapchat Ad Manager that offers powerful targeting options with several bidding strategies, Ad formats, placement possibilities and so on. Snapchat is very popular among millennials and young adults (up to 35 years old). Given the fact that Snapchat is a camera-first platform, any advertiser that is considering running Paid Ads on Snapchat, should have the right type of content to advertise since the goal of sponsored content is to have users relate with your Ads In order to make an action, whether it is a visit to page, Text or a call, etc. If you do not have eye-catchy videos, we strongly advise you to develop this missing part of the puzzle, before promoting anything.
Keep in mind that Snapchat is great for awareness and considering, however, if you are looking for high conversion rates and ROIs, we advise you to start with pull marketing channels such as search engines or other push marketing channels such as Facebook and Instagram that do outperform in many instances, when it comes to driving actions down the funnel (purchases, revenues, ROI, Cost per acquisition, etc.).