LinkedIn Sponsored Ads are Paid Ads that are created via LinkedIn Campaign Manager. Advertisers that run LinkedIn Ads often target B2B targets across several industries including banking, healthcare, hospitality, FMCG, education, etc.
One key distinction when it comes to LinkedIn, apart from being a B2B channel is the powerful Lead gen campaigns that you can run via the Ad Manager, these Ads embed a customizable Lead form in the Ads (users do not exit LinkedIn) in order to capture valuable information including first, last name, job title, work email and work phone along with the B2B requirement.
One great thing about LinkedIn as well consists in its targeting capabilities, you can use LinkedIn Ad Manager to target B2B targets while choosing to target specific job titles, company names, company growth rate, company size, job seniority as well as specific skill sets, in addition to the regular location, demographic and audience-based targeting options that other Ad managers offer. You can (and should) naturally also exclude any irrelevant target audiences that are less likely to interact with your Ads.
What is the target audience?
- Digital Marketers with a B2B focus target audience, seeking to grow their brand awareness or generate leads.
- Marketers who do not master digital marketing but are curious about Linkedin Ads, in particular, to scale their revenues.
- Business owners looking to create a stronger bond between their business proposition and key profile decision makers available on Linkedin
This course intends to help you know everything about LinkedIn Ads, mostly used for B2B campaigns either to generate awareness or drive qualified Leads. Following this course, you will feel comfortable with the LinkedIn Campaign manager, you will easily navigate across the tool accessing the Admin panel to grant access and manage your billing, the account assets tab that will allow you to access LinkedIn insight tag (LinkedIn Web pixel), conversion events, create audiences and access your predefined and customized Lead forms. You will understand how to read and export different metrics and breakdowns based on your needs. You will also know how to build a LinkedIn strategy around your digital campaigns, launch effective and granular campaigns and optimize them according to your KPIs.