LinkedIn Sponsored Ads are Paid Ads that are created via LinkedIn Campaign Manager. Advertisers that run LinkedIn Ads often target B2B targets across several industries including banking, healthcare, hospitality, FMCG, education, etc.

One key distinction when it comes to LinkedIn, apart from being a B2B channel is the powerful Lead gen campaigns that you can run via the Ad Manager, these Ads embed a customizable Lead form in the Ads (users do not exit LinkedIn) in order to capture valuable information including first, last name, job title, work email and work phone along with the B2B requirement.

One great thing about LinkedIn as well consists in its targeting capabilities, you can use LinkedIn Ad Manager to target B2B targets while choosing to target specific job titles, company names, company growth rate, company size, job seniority as well as specific skill sets, in addition to the regular location, demographic and audience-based targeting options that other Ad managers offer. You can (and should) naturally also exclude any irrelevant target audiences that are less likely to interact with your Ads.

Main features

  • Learn everything about LinkedIn Ads to reach out to pertinent corporate/businesses pools across numerous industries
  • Learn how to launch data-driven advanced LinkedIn Ads via LinkedIn Ad manager
  • Create B2B Lead Generation campaigns with a Lead form embed into your LinkedIn Ads or landing to an optimized B2B landing page available on your website
  • Discover how to AB test ads using LinkedIn Ad Manager
  • Learn how to implement UTMs on your Ads to capture traffic volumes coming from LinkedIn, landing on your website,
  • Learn how to create custom audiences and lookalikes for powerful targeting

What is the target audience?

  • Digital Marketers with a B2B focus target audience, seeking to grow their brand awareness or generate leads.
  • Marketers who do not master digital marketing but are curious about Linkedin Ads, in particular, to scale their revenues. 
  • Business owners looking to create a stronger bond between their business proposition and key profile decision makers available on Linkedin 

This course intends to help you know everything about LinkedIn Ads, mostly used for B2B campaigns either to generate awareness or drive qualified Leads. Following this course, you will feel comfortable with the LinkedIn Campaign manager, you will easily navigate across the tool accessing the Admin panel to grant access and manage your billing, the account assets tab that will allow you to access LinkedIn insight tag (LinkedIn Web pixel), conversion events, create audiences and access your predefined and customized Lead forms. You will understand how to read and export different metrics and breakdowns based on your needs. You will also know how to build a LinkedIn strategy around your digital campaigns, launch effective and granular campaigns and optimize them according to your KPIs.

Digital Marketing courses Steps to learn horizontal
Digital Marketing courses Steps to learn vertical
- Any digital marketer looking to expand their digital exposure while leveraging a push marketing channel that is focused on B2B Targets
- Anyone with a great product or service offer that has an audience on LinkedIn looking for qualified leads.
- Businesses with a decent Marketing budget given the high CPMs we observe on LinkedIn Ads.
- Comprehensive introductory Course to LinkedIn Ads
- Understand how to create and set up a LinkedIn Campaign Manager account
- Learn how to install LinkedIn’s Global Insight Tag
- Create your first LinkedIn campaign and understand the logic behind the targeting and campaign structure
- Monitor and optimize your campaign efficiently
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

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Enrolled: 388 students
Duration: 2 hours
Lectures: 2
Video: 1 hour
Level: Intermediate
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