Digital marketing is a generic word that defines the promotional activations happening through digital channels such as Search engine tools, Social Media channels, Emailing platforms, and any other internet-based platform. Similarly, Digital Marketing comprises any marketing activities executed electronically via devices such as TV, Tablets, Smartphones, connected devices, etc.
Digital marketing often opposes traditional Marketing, while traditional marketing is the “physical” process of prospecting new customers through print ads, outdoor advertising, voice calls, radio, and a few more, Digital marketing, on the contrary, encompasses computerized processes that help businesses find, connect and interact with their targeting audiences in a way that has never existed before.
As far as Digital marketing is concerned, tractability, targeting capabilities and real-time are key differentiators. We could never reach this level of measurement, accuracy, and effectiveness with traditional Marketing, this made a huge difference. Today, we, as digital marketers, are able to tell exactly the value initiated from every cent spent on a Digital Ad, the exact ROI* can be defined, we can track anything from how many times you see an Ad, when, how, and where were you when you clicked on it, which steps did you take once you landed on the website or the App, what actions were completed and at which stage have you dropped, eventually answering the “Why”.
In this course, you will get a full understanding of how all the above is possible and how it can be leveraged to achieve the most efficient results.
