Google Shopping ads a PPC (Pay per Click) Ad format launched using Google Ad Manager, they appear on Google Search Engine Result Pages (SERPs) and are part of Google Search Network. They can appear on The Shopping tab on Google Search, Google Search (next to search results and Google Images), Google Search Partner websites (if your campaign is set to include search partners), The Google Display Network (YouTube, Gmail, and Google Discover).
Unlike the Classic keywords-based Google Text Ads that many would know, Shopping Ads are feed-based, this means that all the details that show, when a Search Shopping ad is served, are taken from a product feed. The product feed includes all the product IDs, image links, descriptions, Titles, prices, URLs, and other key information.
This course is a deep dive into Google Shopping Ads, learn how to create a Google Merchant account that will host your product feeds, how to connect it to your Google Ads account. Understand how to upload your product feed and create your first Shopping campaign (Standard or smart), Discover also how to optimize your Shopping Ads for optimal results using Google Search term report, product feed optimizations, and other digital techniques.
Main Features
What is the target audience?
- Digital Marketers looking to expand their knowledge to Google Shopping Campaigns.
- Marketers desiring to learn all the aspects of Google Shopping Ads and launch their first campaigns.
- Business decision-makers who are interested to discover this Search Ad type in order to leverage it in a near future.
We recommend our students to take this course if they are already familiar with Google Ad Manager and the most basic Ad formats within the tool, including Google Search Campaigns (Text-based Ads static and/or Dynamic). If you are not, we advise you to start your learning journey with the Google Search Ads Course 1.5 before tacking Shopping Ads, simply because Google Search Ads are highly profitable and come as a learning priority for any marketers out there. This course is a deep dive into Google Shopping Ads, learn how to create a Google Merchant account that will host your product feeds, how to connect it to your Google Ads account. Understand how to upload your product feed and create your first Shopping campaign (Standard or smart), Discover also how to optimize your Shopping Ads for optimal results using Google Search term report, product feed optimizations and other digital techniques. If you feel you are ready to take your Google Ads knowledge to the next step, then please go ahead, we will be there at every step of the way to support you.
