Google Search Ads are possibly the most intent-driven Paid Ads available out there, not because they run on Google Search result pages, but because they belong to the “pull Marketing strategy” stage where users are actively and purposely searching for your products, services, brand name or competitors. Capturing this qualified traffic while they express a need is more likely to lead to a conversion, whether this conversion is a purchase, a form filled, a call or a visit to a physical location. Google Ads closely depend on how relevant the link “Keywords to Ads to Landing pages” is, the x factor that will make a difference while setting up your Google Paid Ads is to master the granular methodology that will allow you to optimize this link, called Value chain.
This course will answer all basic questions about Google Search Ads but mostly will teach you how to strategize and execute your Search Campaigns, once the course is taken, you will be able to create your first Google Search Ads using the best methodology available out there, approved by Google. Learn how to structure your Ad account, how to choose your keywords, build your Search Ads and optimize using the Search terms report and other optimization techniques that only a few understand these days.
