GOOGLE SEARCH ADS 1.5

WONE ACADEMY GOOGLE SEARCH ADS

Google Search Ads are possibly the most intent-driven Paid Ads available out there, not because they run on Google Search result pages, but because they belong to the “pull Marketing strategy” stage where users are actively and purposely searching for your products, services, brand name or competitors. Capturing this qualified traffic while they express a need is more likely to lead to a conversion, whether this conversion is a purchase, a form filled, a call or a visit to a physical location. Google Ads closely depend on how relevant the link “Keywords to Ads to Landing pages” is, the x factor that will make a difference while setting up your Google Paid Ads is to master the granular methodology that will allow you to optimize this link, called Value chain.

This course will answer all basic questions about Google Search Ads but mostly will teach you how to strategize and execute your Search Campaigns, once the course is taken, you will be able to create your first Google Search Ads using the best methodology available out there, approved by Google. Learn how to structure your Ad account, how to choose your keywords, build your Search Ads and optimize using the Search terms report and other optimization techniques that only a few understand these days.

Main Features

  • Learn what Google Search Ads are
  • Know how to strategize, operate and measure Google Search Ads
  • Learn how to choose relevant keywords from Generic, Category, Product or Brand name-related keywords
  • Follow our optimization approach to guarantee the highest CTRs
  • Payless to appear in top positions on SERPs
  • Our methodology applies to Google Ads in any languages

What is the target audience?

  • Any beginners looking to know everything about how to launch and optimize efficient Google Ads.
  • Digital Marketers desiring to brush up on their knowledge of Google Search Ads.
  • Any decision-makers looking to assess existing Google Ads campaigns in order to make sure that the methodology adopted by the in-house team or the digital agency is the right one.

Google Ads is a must for any businesses regardless of the vertical and target audience, every business with an online or an offline presence should have Google Ads activated covering its brand name, its key products/services, generic queries and even its competitors in some instances, these Ads are very attractive as advertisers only pay when a user clicks on their Ads. They also help you customize and prevail on SERPS (Google Search Engine Result Pages) while is not an easy task with SEO, with these Ads in place, you increase your exposure and take over your competitors with relevant Ads. Ah also, do not think no one clicks on them? Well.. 64.6% of people click on Google Ads when they are looking to buy an item online (Ref to wordstream.com). If you are looking to improve your knowledge in Google Shopping Search Ads, please refer to course 2.1.

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• Any beginners looking to know everything about how to launch and optimize efficient Google Ads
• Digital Marketers that need to brush up on their knowledge of Google Search Ads
• Any decision-makers looking to assess existing Google Ads campaigns in order to make sure that the methodology adopted by the in-house team or the digital agency is the right one.
• Learn what Google Search Ads are
• Know how to strategize, operate and measure Google Search Ads
• Learn how to choose relevant keywords from Generic, Category, Product or Brand name-related keywords
• Follow our optimization approach to guarantee the highest CTRs
• Pay less to appear on top positions
• Our methodology applies to Google Ads in any languages
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

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Enrolled: 357 students
Duration: 3 hours
Lectures: 2
Video: 2 hours
Level: Beginner
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