GOOGLE SEARCH ADS OPTIMIZATIONS 4.0

WONE ACADEMY GOOGLE SEARCH ADS OPTIMIZATIONS

If you refer to the Google Search Ad Course 1.5, we have developed a full module that explains what Google Search Ads are, how do we execute them to ensure the highest Ad Rank and therefore paying less to appear on the highest positions on SERPs. This course aims to optimize your Google Search Ads once implemented. Please keep in mind that the implementation itself needs to be done correctly from the get-go in order to make the optimization process smoother and less time consuming for you, basically, the more well-designed and relevant your initial search structure is, the easier your optimizations will be, the opposite, is unfortunately also true, this means that if you have implemented very “average” Google Search campaigns, you will be wasting a lot of time trying to make them better, in this specific scenario, we strongly advise you to take the course 1.5 in order to make sure your campaigns are rightly in place from the beginning. This will help you save time and a lot of money that you can then reinvest in your media spend! If you have existing well-structured campaigns, this course aims to help you improve your CTR, quality score and therefore your Ad Rank. 

Main features

  • Why is it important to fully optimize Google Search Ads?
  • How do we optimize the value chain Keyword to Ad to landing page for a higher quality score and paid ranking?
  • Which factors are considered in determining your Ad rank on SERPs?
  • What are the optimizations needed to optimize fully my Google Search Ads?

What is the target audience?

  • Digital Marketers who are in charge – in-house or via a digital agency – of currently implemented Google Search campaigns, looking to assess and improve their end result.
  • Marketers who have some basic knowledge about Google Search Ads and are looking to expand this understanding to more advanced optimization actions.  
  • Business owners who understand the importance of Google Search Ads and are looking to either become hands-on the campaigns or involved in assessing the quality of campaigns already in place.

Optimizing Google Search Campaigns is a full-time job! These optimizations need to be done regularly, some of them are daily while others depend on historical data and therefore long time periods. There’s no point in running SQRs (Search terms Report) optimizations daily if the volume of queries captured per day is very limited, similarly, budget allocation and bidding strategies need to be monitored daily while avoiding a daily change is crucial since these strongly affect the machine learning and therefore the performance of your campaigns.

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- Digital Marketers who are in charge - in-house or via a digital agency – of currently implemented Google Search campaigns, looking to assess and improve their end result.
- Marketers who have some basic knowledge about Google Search Ads and are looking to expand this understanding to more advanced optimization actions.  
- Business owners who understand the importance of Google Search Ads and are looking to either become hands-on with the campaigns or be involved in assessing the quality of campaigns already in place.
- Why is it important to fully optimize Google Search Ads?
- How do we optimize the value chain Keyword to Ad to landing page?
- Which factors are considered in determining your Ad rank on SERPs
- What are the optimizations needed to optimize fully my Google Search Ads?
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

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Enrolled: 286 students
Duration: 2 hours
Lectures: 2
Video: 1 hour
Level: Intermediate
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