GOOGLE SEARCH ADS OPTIMIZATIONS 4.0

If you refer to the Google Search Ad Course 1.5, we have developed a full module that explains what Google Search Ads are, how do we execute them to ensure the highest Ad Rank and therefore paying less to appear on the highest positions on SERPs. This course aims to optimize your Google Search Ads once implemented. Please keep in mind that the implementation itself needs to be done correctly from the get-go in order to make the optimization process smoother and less time consuming for you, basically, the more well-designed and relevant your initial search structure is, the easier your optimizations will be, the opposite, is unfortunately also true, this means that if you have implemented very “average” Google Search campaigns, you will be wasting a lot of time trying to make them better, in this specific scenario, we strongly advise you to take the course 1.5 in order to make sure your campaigns are rightly in place from the beginning. This will help you save time and a lot of money that you can then reinvest in your media spend! If you have existing well-structured campaigns, this course aims to help you improve your CTR, quality score and therefore your Ad Rank. 

Main features

What is the target audience?

• Digital Marketers who are in charge – in-house or via a digital agency – of currently implemented Google Search campaigns, looking to assess and improve their end result.
• Marketers who have some basic knowledge about Google Search Ads and are looking to expand this understanding to more advanced optimization actions.  
• Business owners who understand the importance of Google Search Ads and are looking to either become hands-on the campaigns or involved in assessing the quality of campaigns already in place.

Optimizing Google Search Campaigns is a full-time job! These optimizations need to be done regularly, some of them are daily while others depend on historical data and therefore long time periods. There’s no point in running SQRs (Search terms Report) optimizations daily if the volume of queries captured per day is very limited, similarly, budget allocation and bidding strategies need to be monitored daily while avoiding a daily change is crucial since these strongly affect the machine learning and therefore the performance of your campaigns.