Google Display Ads, part of Google Display Network (GDN), encompass all banners, text, rich media, Responsive Ads and Video Ads that run on GDN, Display Network sites reach over 90% of Internet users worldwide which represent a huge potential for any advertiser. This also represents a risk of draining your budgets if you do not follow the right methodology. Note that your GDN Ads might appear on your target audience’s favourite websites, on YouTube, Gmail accounts or Mobile apps, based on the initial audience choice and chosen targeting preferences.
Google Display Ads are used for prospecting and brand awareness as well retargeting and conversion goals. Many targeting methods are available including keywords, placements, demographics, affinity, topics, remarketing pools, etc. These can be set up following different bidding strategies, based on the advertiser’s goal. Advertisers are charged based on what they choose at the campaigns setting level (per thousand impressions, per conversion, etc.).
This course aims at demystifying this Ad type while clearly explaining, step by step, how Google Display Ads should be launched, monitored and optimized. Discover which goal to choose, how to set up your targeting, know how to create relevant Ads, AB test different variants and optimize your placements, bidding strategies and budget allocations for optimal outcomes.