GOOGLE DISPLAY ADS 2.2

WONE ACADEMY GOOGLE DISPLAY ADS

Google Display Ads, part of Google Display Network (GDN), encompass all banners, text, rich media, Responsive Ads and Video Ads that run on GDN, Display Network sites reach over 90% of Internet users worldwide which represent a huge potential for any advertiser. This also represents a risk of draining your budgets if you do not follow the right methodology. Note that your GDN Ads might appear on your target audience’s favourite websites, on YouTube, Gmail accounts or Mobile apps, based on the initial audience choice and chosen targeting preferences.

Google Display Ads are used for prospecting and brand awareness as well retargeting and conversion goals. Many targeting methods are available including keywords, placements, demographics, affinity, topics, remarketing pools, etc. These can be set up following different bidding strategies, based on the advertiser’s goal. Advertisers are charged based on what they choose at the campaigns setting level (per thousand impressions, per conversion, etc.).

This course aims at demystifying this Ad type while clearly explaining, step by step, how Google Display Ads should be launched, monitored and optimized. Discover which goal to choose, how to set up your targeting, know how to create relevant Ads, AB test different variants and optimize your placements, bidding strategies and budget allocations for optimal outcomes.

Main Features

  • Discover everything about Google Display Ads
  • Learn how to create Display Ads for prospection
  • Learn how to create Display Ads for retargeting
  • Find out how to create Dynamic remarketing Display Ads
  • Discover how to optimize Google Display Ads
  • Grasp the tips and tricks associated with Google Display Ads

What is the target audience?

  • Digital Marketers looking to build awareness around their brand, products and services leveraging Google Display Ads.
  • Marketers who are interested in learning a new skill set when it comes to pushing marketing channels.
  • Decision-makers, not in charge of marketing, but curious to understand how Display Ads work in terms of bidding, strategy and outcome.

We strongly recommend this course for any marketers thirsty to expand their skill set to “Push Marketing” channels. You do not need to have prior knowledge of Google Display Ads in order to be able to make the most out of this course. If you are familiar with the Google Ad Manager platform, this course will be easier for you. If you are not, that is also fine, we will still go through Google Ad Manager and take you, step by step, through the campaigns set-up process.

Digital Marketing courses Steps to learn horizontal
Digital Marketing courses Steps to learn vertical

Display Ads 2.2 Slides 1

1
Display Ads 2.2 Slides 1
30
  • Discover everything about Google Display Ads
  • Learn how to create Display Ads for prospection
  • Learn how to create Display Ads for retargeting
  • Find out how to create Dynamic remarketing Display Ads
  • Discover how to optimize Google Display Ads
  • Understand the tips and tricks associated with Google Display Ads

Display Ads 2.2 Video 1

1
Display Ads 2.2 Video 1
60
  • Discover everything about Google Display Ads
  • Learn how to create Display Ads for prospection
  • Learn how to create Display Ads for retargeting
  • Find out how to create Dynamic remarketing Display Ads
  • Discover how to optimize Google Display Ads
  • Understand the tips and tricks associated with Google Display Ads

Display Ads 2.2 Quiz

1
Display Ads 2.2
10 questions
• Digital Marketers looking to build awareness around their brand, products and services leveraging Google Display Ads
• Marketers interested in learning a new skillset when it comes to pushing marketing channels
• Decision-makers, not in charge of marketing, but curious to understand how Display Ads work in terms of bidding, strategy and outcome.
• Discover everything about Google Display Ads
• Learn how to create Display Ads for prospection
• Learn how to create Display Ads for retargeting
• Find out how to create Dynamic remarketing Display Ads
• Discover how to optimize Google Display Ads
• Understand the tips and tricks associated with Google Display Ads
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

Buy Course Now
Enrolled: 439 students
Duration: 2 hours
Lectures: 2
Video: 1 hour
Level: Advanced
This website uses cookies and asks your personal data to enhance your browsing experience.