GOOGLE DATA STUDIO DASHBOARDS 1.9

Google Data Studio is a visual dashboarding solution powered by Google. Marketers use this tool to create customized real-time and interactive dashboards, easy to read and shareable with all counterparts. Using this tool, you can create highly visual tables for your weekly, monthly or yearly performance, pie charts illustrating specific ratios such as Male vs. Female, Mobile vs. desktop, column charts displaying the time evolution of your most important traffic or conversion KPIs, scorecards to track budget completion, budget split per channel, language or geographic area and so much more. 

Google Data Studio can be used for Free, as it is, to connect all your Google Products for free (Google Ads, Google Analytics, Google Search Console, etc.). In order to build more advanced 360 view Dashboards with additional data sources such as LinkedIn Ads, Twitter Ads, Facebook and Instagram Ads, emailing tools (such as Mailchimp), Adobe Analytics, Adjust and other 3rd party tracking tools/marketing platforms, we use specific bridge solutions that instantly bring your Data Studio report to the next level.

The added value of these Dashboards is their ability to add transparency and agility to the reporting and decision-making processes. Far off the traditional excel, PDF and PPT reports, these Dashboards allow flexibility and swift actions with decisions taken in real-time.

Main Features

What is the target audience?

• Marketers who are seeking to upgrade their reporting tools with real-time reporting Dashboards.
• Digital marketers desiring to customize and build visual Dashboards to share with the management and other decision-makers.
• Business owners or marketing managers who require to access a fully transparent reporting Dashboard displaying Data 24/7.

In 2021, Real-Time Dashboards are a must-have reporting solution that should replace static reporting solutions many still use. These Dashboards bring valuable performance snapshots, especially when used with bridge technologies that help collect and centralize data from several data sources, not only Google data sources. Dimensions, metrics and colours should be adapted to each brand’s universe and KPIs. Note that Data Studio Dashboard should be complemented by weekly, bi-monthly or monthly analyses including in-depth performance insights to ensure a full understanding of your digital campaigns’ performance.