Google Analytics is a Web and Mobile analytics platform powered by Google that allows you to measure user’s activity once they land on your website or mobile app. It is a freemium platform (free for small businesses, however, a monthly fee applies for bigger businesses desiring to access advanced features).
Google Analytics is a very powerful tool especially when it comes to Web tracking, it gives you the possibility to measure several sources of traffic including but not limited to Google organic traffic, Direct traffic, Paid ads traffic, Referral traffic, Emailers, SMS and many more. The tool also allows you to create custom reports and export the data in various formats. You can for instance understand traffic fluctuations of organic sources vs. Paid ones, you can create splits by hours of day and days of the week. You can breakdown by device category or user type. Geographical dimensions are also accurate and interesting to look at as well as e-commerce related metrics and dimensions (enhanced e-commerce features).
This course lets you understand the platform’s key features and helps you know how to configure it properly for optimal use.