GOOGLE ANALYTICS (UA) 1.4

WONE ACADEMY GOOGLE ANALYTICS

Google Analytics is a Web and Mobile analytics platform powered by Google that allows you to measure user’s activity once they land on your website or mobile app. It is a freemium platform (free for small businesses, however, a monthly fee applies for bigger businesses desiring to access advanced features).

Google Analytics is a very powerful tool especially when it comes to Web tracking, it gives you the possibility to measure several sources of traffic including but not limited to Google organic traffic, Direct traffic, Paid ads traffic, Referral traffic, Emailers, SMS and many more. The tool also allows you to create custom reports and export the data in various formats. You can for instance understand traffic fluctuations of organic sources vs. Paid ones, you can create splits by hours of day and days of the week. You can breakdown by device category or user type. Geographical dimensions are also accurate and interesting to look at as well as e-commerce related metrics and dimensions (enhanced e-commerce features).

This course lets you understand the platform’s key features and helps you know how to configure it properly for optimal use.

Main Features

  • Understand what Google Analytics is
  • Evaluate Google Analytics key features and how you can leverage these best for your business model
  • How do we set up a Google Analytics account, how do we track?
  • Learn how to create goals on GA and
  • Learn how to generate events on Google Tag Managers
  • Create custom dashboards and export relevant data

What is the target audience?

  • Any digital marketers looking to evaluate and improve digital marketing activations across Paid Medium, Organic Search, Referral traffic, Emailers, influencer campaigns, SMS campaigns and many more.
  • Any business owner with limited knowledge of digital Marketing, seeking a comprehensive introduction to Google Analytics in order to better utilize the tool to improve ROIs and conversion rates. 

Google Analytics is a tool that any website should implement in order to understand where traffic is coming from before it lands on a website, it allows you to assess whether your Organic and/or paid activations are paying off in order to increase profitability. This tool is used to measure specific actions taken on a Web or a Mobile platform by several audience pools while creating Real-Time Dashboards and/or custom reports that you can export to build pivot tables on Excel or Google Sheet. You can also link it to a Google DataStudio dashboard for Real-time reporting on Data Studio, refer to course 1.9 for the same.

Digital Marketing courses Steps to learn horizontal
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- Any digital marketers looking to evaluate and improve digital marketing activations across Paid Medium, Organic Search, Referral traffic, Emailers, influencer campaigns, SMS campaigns and many more.
- Any business owners with limited knowledge of digital Marketing, seeking a comprehensive introduction to Google Analytics in order to better utilize the tool to improve ROIs and conversion rates.
• Understand what Google Analytics is
• Evaluate Google Analytics key features and how you can leverage them best for your business model
• How do we set up a Google Analytics account, how do we track?
• Learn how to create goals on GA and
• Learn how to generate events on Google Tag Managers
• Create custom dashboards and export relevant data
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

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Enrolled: 275 students
Duration: 2 hours
Lectures: 2
Video: 1 hour
Level: Beginner
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