Facebook and Instagram Ads are sponsored (paid) Ads launched using Facebook Ad Manager, a powerful tool that allows very granular targeting capabilities (compared to boosting posts). These Ads appear on multiple placements including Facebook (News Feed, Marketplace, Video Feeds & Instream, Right Column, stories, Search Results, Instant Articles), Instagram (Feed, Explore, stories), Messenger (Inbox, stories) and Audience Network (Native, Banner and Interstitial, Rewarded Videos).

These Ads show great results when it comes to e-commerce, lead-related and other verticals including FMCG, Healthcare, hospitality, banking and education. From our extended experience in performance digital marketing, we strongly recommend every business with an online or offline presence having relevant Ads running on Facebook and Instagram (if implemented properly). After WhatsApp’s Acquisition by Facebook, the platform’s advertising products expanded to allow WhatsApp Ads appearing on Facebook placements displaying a WhatsApp Call to action and leading to a “My business WhatsApp account” opening a direct conversation between the business and the end-user. Facebook Ad Manager is updated daily with powerful betas and new features that empower the algorithms behind the platform. Some of the latest updates include powerful easy to use AB testing experiments, Creative Hub, New Ways to Customize Your Ad Creative for Placements and many more.

Main features

  • Master Facebook and Instagram Ads
  • Learn how to launch data-driven advanced Facebook and Instagram Ads via Facebook Ad manager, accessing advanced features instead of “boosting posts”
  • Discover how to AB test ads using Facebook Ad Manager
  • Create Instagram direct messaging campaigns, WhatsApp Ads, Messaging Ads, Catalog-based Ads, store visit campaigns, and much more.
  • Learn how to track using UTMs
  • Learn how to create custom audiences and lookalikes for powerful targeting

What is the target audience?

  • Digital Marketers seeking to adopt a professional approach to Social media Paid Ads with the purpose to reach efficiency and higher ROIs.
  • Marketers who have tried launching a few social media paid posts in the past without reaching the expected outcome.
  • Business owners and decision-makers, not usually in charge of marketing and are interested in understanding how Facebook and Instagram Ads function and how they can be leveraged to the fullest.
  • Any marketers desiring to use a multi-integrated Social media channel (Facebook, Instagram, WhatsApp, Messenger, etc.)

This course helps you understand the Facebook Ad Manager platform fully in order to utilize it properly while applying the best practices and avoiding the most common mistakes, this will lead to healthier campaigns with higher profitability. Know how to name your campaigns efficiently, discover how to choose the right objective for your campaigns. Learn how to target audience pools fittingly and combine targeting audiences in a relevant manner, exclude audiences across ad sets, implement your pixel and create custom events. understand how to read and export reports based on your KPIs and marketing/business needs and much more.

Digital Marketing courses Steps to learn horizontal
Digital Marketing courses Steps to learn vertical
• Any Digital marketer looking to expand their digital exposure while leveraging a strong and effective push marketing channel
• Anyone with a great product or service offer having his audience on Facebook or Instagram.
• Comprehensive introductory Course to Facebook and Instagram Ads
• Understand how to create and set up a Facebook Ad account
• Learn how to install a Facebook’s pixel
• Create your first Facebook and Instagram campaign and understand the logic behind the targeting and campaign structure
• Monitor and optimize your campaign efficiently
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

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Enrolled: 212 students
Duration: 2 hours
Lectures: 2
Video: 1 hour
Level: Intermediate
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