Facebook and Instagram Ads are sponsored (paid) Ads launched using Facebook Ad Manager, a powerful tool that allows very granular targeting capabilities (compared to boosting posts). These Ads appear on multiple placements including Facebook (News Feed, Marketplace, Video Feeds & Instream, Right Column, stories, Search Results, Instant Articles), Instagram (Feed, Explore, stories), Messenger (Inbox, stories) and Audience Network (Native, Banner and Interstitial, Rewarded Videos).
These Ads show great results when it comes to e-commerce, lead-related and other verticals including FMCG, Healthcare, hospitality, banking and education. From our extended experience in performance digital marketing, we strongly recommend every business with an online or offline presence having relevant Ads running on Facebook and Instagram (if implemented properly). After WhatsApp’s Acquisition by Facebook, the platform’s advertising products expanded to allow WhatsApp Ads appearing on Facebook placements displaying a WhatsApp Call to action and leading to a “My business WhatsApp account” opening a direct conversation between the business and the end-user. Facebook Ad Manager is updated daily with powerful betas and new features that empower the algorithms behind the platform. Some of the latest updates include powerful easy to use AB testing experiments, Creative Hub, New Ways to Customize Your Ad Creative for Placements and many more.