FACEBOOK & INSTAGRAM ADS 2.6

Facebook and Instagram Ads are sponsored (paid) Ads launched using Facebook Ad Manager, a powerful tool that allows very granular targeting capabilities (compared to boosting posts). These Ads appear on multiple placements including Facebook (News Feed, Marketplace, Video Feeds & Instream, Right Column, stories, Search Results, Instant Articles), Instagram (Feed, Explore, stories), Messenger (Inbox, stories) and Audience Network (Native, Banner and Interstitial, Rewarded Videos).

These Ads show great results when it comes to e-commerce, lead-related and other verticals including FMCG, Healthcare, hospitality, banking and education. From our extended experience in performance digital marketing, we strongly recommend every business with an online or offline presence having relevant Ads running on Facebook and Instagram (if implemented properly). After WhatsApp’s Acquisition by Facebook, the platform’s advertising products expanded to allow WhatsApp Ads appearing on Facebook placements displaying a WhatsApp Call to action and leading to a “My business WhatsApp account” opening a direct conversation between the business and the end-user. Facebook Ad Manager is updated daily with powerful betas and new features that empower the algorithms behind the platform. Some of the latest updates include powerful easy to use AB testing experiments, Creative Hub, New Ways to Customize Your Ad Creative for Placements and many more.

Main features

What is the target audience?

• Digital Marketers seeking to adopt a professional approach to Social media Paid Ads with the purpose to reach efficiency and higher ROIs.
• Marketers who have tried launching a few social media paid posts in the past without reaching the expected outcome.
• Business owners and decision-makers, not usually in charge of marketing and are interested in understanding how Facebook and Instagram Ads function and how they can be leveraged to the fullest.
• Any marketers desiring to use a multi-integrated Social media channel (Facebook, Instagram, WhatsApp, Messenger, etc.)

This course helps you understand the Facebook Ad Manager platform fully in order to utilize it properly while applying the best practices and avoiding the most common mistakes, this will lead to healthier campaigns with higher profitability. Know how to name your campaigns efficiently, discover how to choose the right objective for your campaigns. Learn how to target audience pools fittingly and combine targeting audiences in a relevant manner, exclude audiences across ad sets, implement your pixel and create custom events. understand how to read and export reports based on your KPIs and marketing/business needs and much more.