Facebook Dynamic Product Ads (A.K.A DPA) are efficient digital Ad types that many marketers do not know about. They might seem to advanced or complicated, although they are pretty straightforward to plan and operate. DPA are launched via Facebook Ad Manager and require a product feed that meets Data Feed Specifications for Facebook Catalogs. These Ads can be used for prospecting where you leverage the feed-based capability in addition to the powerful targeting features available on the Ad Manager, or for Retargeting in order to re-engage dormant customers. You can retarget product views, cart dropouts, past buyers and many other key audience pools based on where they are in the purchase funnel.
This course aims to help you understand the structure of these Ads, you will learn how to launch them properly following the right methodology while taking advantage of some tips and tricks around what will make your DPA standout.
Note that you will need to create a product feed and upload it on Facebook ad manager (Commerce Manager), your feed can be created manually, uploaded using an existing CSV, TSV or XML data file or linked via an integrated Facebook Marketing partner such as Shopify, Bigcommerce, Zentail, etc.
