FACEBOOK DYNAMIC PRODUCT ADS 2.3

WONE ACADEMY FACEBOOK DYNAMIC PRODUCT ADS DPA

Facebook Dynamic Product Ads (A.K.A DPA) are efficient digital Ad types that many marketers do not know about. They might seem to advanced or complicated, although they are pretty straightforward to plan and operate. DPA are launched via Facebook Ad Manager and require a product feed that meets Data Feed Specifications for Facebook Catalogs. These Ads can be used for prospecting where you leverage the feed-based capability in addition to the powerful targeting features available on the Ad Manager, or for Retargeting in order to re-engage dormant customers. You can retarget product views, cart dropouts, past buyers and many other key audience pools based on where they are in the purchase funnel.

This course aims to help you understand the structure of these Ads, you will learn how to launch them properly following the right methodology while taking advantage of some tips and tricks around what will make your DPA standout.

Note that you will need to create a product feed and upload it on Facebook ad manager (Commerce Manager), your feed can be created manually, uploaded using an existing CSV, TSV or XML data file or linked via an integrated Facebook Marketing partner such as Shopify, Bigcommerce, Zentail, etc.

Main features

  • Discover what Facebook Dynamic Ads (DPA) are
  • Create a product feed an upload it onto Facebook Commerce manager on Facebook Ad Manager
  • Know how to launch DPA for prospection
  • Know how to launch DPA for retargeting
  • Optimize Facebook Dynamic Ads

What is the target audience?

  • Digital Marketers with a decent knowledge of Facebook Ad Manager, looking to expand their knowledge in dynamic product Ads. 
  • Marketers interested to know more about DPA’s implementation, optimization and reporting.
  • Anyone looking to expand their presence on Facebook and Instagram while using dynamic feed-based ads in addition to static ones.

We recommend you taking this course if you have enough knowledge of Facebook Ad Manager standard campaigns and if you are looking to expand to more advanced Ad types using Facebook Ad Manager. You should definitely consider DPA if you have an existing optimized product feed, you will learn how to upload it on Facebook Ad manager and leverage the tool to create extra labels that will help you then filter out and create specific product sets for your tailored Social Media Ads.

Digital Marketing courses Steps to learn horizontal
Digital Marketing courses Steps to learn vertical

Facebook Dynamic Product Ads 2.3 Slides 1

1
Facebook Dynamic Product Ads 2.3 Slides 1
30
  • Discover what Facebook Dynamic Ads (DPA) are
  • Create a product feed and upload it onto Facebook Commerce manager on Facebook Ad Manager
  • Know how to launch DPA for prospection
  • Know how to launch DPA for retargeting
  • Optimize Facebook Dynamic Ads
  • Optimize Facebook Dynamic Ads

Facebook Dynamic Product Ads 2.3 Video 1

1
Facebook Dynamic Product Ads 2.3 Video 1
60
  • Discover what Facebook Dynamic Ads (DPA) are
  • Create a product feed and upload it onto Facebook Commerce manager on Facebook Ad Manager
  • Know how to launch DPA for prospection
  • Know how to launch DPA for retargeting
  • Optimize Facebook Dynamic Ads
  • Optimize Facebook Dynamic Ads

Facebook Dynamic Product Ads 2.3 Quiz

1
Facebook Dynamic Product Ads 2.3
10 questions
• Digital Marketers with a decent knowledge of Facebook Ad Manager, looking to expand their knowledge in dynamic product Ads
• Marketers interested to know more about DPA’s implementation, optimization and reporting
• Anyone looking to expand their presence on Facebook and Instagram while using dynamic feed-based ads in addition to static ones.
• Discover what Facebook Dynamic Ads (DPA) are
• Create a product feed and upload it onto Facebook Commerce manager on Facebook Ad Manager
• Know how to launch DPA for prospection
• Know how to launch DPA for retargeting
• Optimize Facebook Dynamic Ads
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.

Apple iOS changes ⚠️A scary stat for advertisers...about two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners While over 60% will not allow apps tracking, and that will decrease global ad personalization capability by 44% 😲 as soon as Apple releases the next version of its mobile operating system.Digital Marketing Tips and Tricks💡Customers use their smartphones and tablets to access the web. It is crucial to make your website and content mobile-friendly 📲 and accessible to users on all screen sizes.Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.Quick tips for online marketing successUse social media actively:Regular communications 💬 with existing customers 👪 and drawing attention to those outside of social media (ie: getting in touch via your latest blog post) can definitely help in strengthening your brand.Go on now, don't leave them hanging 😉

Buy Course Now
Enrolled: 201 students
Duration: 2 hours
Lectures: 2
Video: 1 hours
Level: Intermediate
This website uses cookies and asks your personal data to enhance your browsing experience.