FACEBOOK DYNAMIC PRODUCT ADS 2.3

Facebook Dynamic Product Ads automatically promote products to potential customers who have expressed interest on your brand, website, App or elsewhere online. The Ads information is taken from a product feed that then displays the Ad dynamically. These Ads are very powerful given the fact that they are dynamic, feed-powered and adaptable to the audience they are being served to. Taking this course will help you elevate your knowledge in creating some of the most advanced Ad types available on Facebook Ads Manager.
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Aida
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WONE ACADEMY FACEBOOK DYNAMIC PRODUCT ADS DPA

Facebook Dynamic Product Ads (A.K.A DPA) are efficient digital Ad types that many marketers do not know about. They might seem to advanced or complicated, although they are pretty straightforward to plan and operate. DPA are launched via Facebook Ad Manager and require a product feed that meets Data Feed Specifications for Facebook Catalogs. These Ads can be used for prospecting where you leverage the feed-based capability in addition to the powerful targeting features available on the Ad Manager, or for Retargeting in order to re-engage dormant customers. You can retarget product views, cart dropouts, past buyers and many other key audience pools based on where they are in the purchase funnel.

This course aims to help you understand the structure of these Ads, you will learn how to launch them properly following the right methodology while taking advantage of some tips and tricks around what will make your DPA standout.

Note that you will need to create a product feed and upload it on Facebook ad manager (Commerce Manager), your feed can be created manually, uploaded using an existing CSV, TSV or XML data file or linked via an integrated Facebook Marketing partner such as Shopify, Bigcommerce, Zentail, etc.

Main features

  • Discover what Facebook Dynamic Ads (DPA) are
  • Create a product feed an upload it onto Facebook Commerce manager on Facebook Ad Manager
  • Know how to launch DPA for prospection
  • Know how to launch DPA for retargeting
  • Optimize Facebook Dynamic Ads

What is the target audience?

  • Digital Marketers with a decent knowledge of Facebook Ad Manager, looking to expand their knowledge in dynamic product Ads. 
  • Marketers interested to know more about DPA’s implementation, optimization and reporting.
  • Anyone looking to expand their presence on Facebook and Instagram while using dynamic feed-based ads in addition to static ones.

We recommend you taking this course if you have enough knowledge of Facebook Ad Manager standard campaigns and if you are looking to expand to more advanced Ad types using Facebook Ad Manager. You should definitely consider DPA if you have an existing optimized product feed, you will learn how to upload it on Facebook Ad manager and leverage the tool to create extra labels that will help you then filter out and create specific product sets for your tailored Social Media Ads.

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Who should take this course?
• Digital Marketers with a decent knowledge of Facebook Ad Manager, looking to expand their knowledge in dynamic product Ads
• Marketers interested to know more about DPA’s implementation, optimization and reporting
• Anyone looking to expand their presence on Facebook and Instagram while using dynamic feed-based ads in addition to static ones.
What are the course main Features?
• Discover what Facebook Dynamic Ads (DPA) are
• Create a product feed and upload it onto Facebook Commerce manager on Facebook Ad Manager
• Know how to launch DPA for prospection
• Know how to launch DPA for retargeting
• Optimize Facebook Dynamic Ads
What are the learning materials ?
This course includes three sections:
1. One Slide document that includes a learning frame with detailed insights you can use to go back to if you have any questions or need any specific information related to the course.
2. Video course: a hands-on course in a video format to make the most of your learning experience with our instructor Aida Sahraoui
3. Quiz: test your knowledge and assess your skills thanks to our quick yet comprehensive quiz.
Is the course online, via a live VC session or Offline?
This course is an Online course.

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