DIGITAL MARKETING AUDITS 1.3

Digital Audits are a series of assessing processes conducted on several Digital Marketing activations to evaluate, understand and improve strategies, executions, reports and analyses with the goal of improving the efficiency and return on investment. Businesses seek to audit their digital marketing accounts often to apprehend how their in-house team or partnering agency is structuring and optimizing their campaigns in order to improve the outcome. 

Often businesses confound proper auditing processes with quick free of charge audits that some agencies provide. This course helps you understand this distinction while gauging the importance of auditing and the positive impact the latter has on budget and time savings.

During this course, we will review the basics of Digital Marketing Audits and the best practices to apply when auditing your campaigns and Ad accounts including Google Search Ads, Social Media Ads and other brand components. You will learn how to properly and analytically audit several digital activations using specific formulas and tools that are data-driven and efficient. You will then be able to formalize your findings in a document and share them with your management. This transparent and agnostic analysis will comfort everyone in taking the right decisions moving forward when it comes to Digital Marketing.

Main features

What is the target audience?

• Anyone in charge of managing an in-house digital team or an agency desiring to assess an existing structure. 
• Any business owners looking to properly and neutrally learn how to assess digital activations.

The biggest challenge for business decision-makers that are not heavily digital savvy is to be able to assess in a fair and professional approach how their in-house team or digital marketing agency is managing their budgets. Budgets are precious and should be managed efficiently using best practices. This is what this course was built for.

The Digital Marketing Audits course helps you assess to improve and trust. Once you take the class, you will know whether the team in charge is doing a great job managing your budgets and brand or not, you will be able to identify areas of improvement and share specific reports with the different counterparts for a swift decision. Because these reports are solely based on data, the team in charge shall understand and accept them unless corroborated with rational arguments.