Digital Audits are a series of assessing processes conducted on several Digital Marketing activations to evaluate, understand and improve strategies, executions, reports and analyses with the goal of improving the efficiency and return on investment. Businesses seek to audit their digital marketing accounts often to apprehend how their in-house team or partnering agency is structuring and optimizing their campaigns in order to improve the outcome.
Often businesses confound proper auditing processes with quick free of charge audits that some agencies provide. This course helps you understand this distinction while gauging the importance of auditing and the positive impact the latter has on budget and time savings.
During this course, we will review the basics of Digital Marketing Audits and the best practices to apply when auditing your campaigns and Ad accounts including Google Search Ads, Social Media Ads and other brand components. You will learn how to properly and analytically audit several digital activations using specific formulas and tools that are data-driven and efficient. You will then be able to formalize your findings in a document and share them with your management. This transparent and agnostic analysis will comfort everyone in taking the right decisions moving forward when it comes to Digital Marketing.